[Chief Marketing Director]
Geoff Piraino is a true to form nomad. Having moved over 20 times in his life and never living in one place for more than 4 years at a time, Geoff was like a traveling gypsy with a beard when Jtwo found him. Known simply as “The Driver” in Jtwo’s award-winning feature film, For Aaron: The Documentary, Geoff was tasked with handling both the marketing and the navigation as our two cyclist’s journeyed across the U.S. After the movie wrapped and finished collecting accolades, Geoff decided it was time to start chasing his dream—creative advertising.
Geoff set out to conquer his dreams in the Big Apple with advertising giants DraftFCB and Cline, Davis & Mann. It was at these agencies that Geoff found a niche running multi-million dollar accounts for the Office of National Drug Control Policy, United HealthGroup, and Novartis Pharmaceuticals Corporation. However, something was missing for this Bo-Sox loving, Nittany Lion Blue-bleeding wonderer…that something happened to be Jtwo. In early 2011, Geoff found his way back to the Jtwo Crew to head up our Marketing Department and “drive” the virtual thinktank mecca known as the Jtwo Lab—finally the nomad has found a home.
